Tech that makes culture come alive
AI guides, VR/AR exhibitions, interactive installations for cultural spaces.
XR tech for culture
We build XR and AI experiences for museums, cities, and creative spaces
ABM·AI blends cultural heritage, digital exhibitions, and EthnoCode AI. We design stories that work both in-person and online.
AI guides in multiple languagesVR/AR exhibitionsInteractive festivals and tours
XR Showcaselive
VR yurt reconstruction and holographic guide with EthnoCode AI
35+
stats.projects
25
stats.years
30M+
stats.funding
what we do
Tech that makes culture come alive
Business & Brands
Ethno-style as a service: patterns, palettes, packaging, uniforms.
Local & Regional
Projects for museums, cities, and cultural institutions.
our platform
EthnoCode AI — where fieldwork meets generative AI
We developed EthnoCode AI to extend our expedition bases: ethnographers collect materials on-site, and the platform turns them into living scenarios, media guides, and analytical reports.
EthnoCode Studio — curator panel: artifact uploads, exhibition checklists, version control, prep for exhibitions and festivals.
Generative Lab — AI modules for multilingual guides, chat assistants, and dynamic screens.
Field Atlas — organized archive of research, articles, notes, and audio/video from which new products grow.
EthnoCode Studio
Module for curators: artifact uploads, exhibition checklists, material version control, prep for exhibitions and festivals.
AI flows
Chat and voice assistants, auto-announcements of events, subtitle generation and reference books in Bashkir, Tatar, Russian, and English.
cases
Featured Projects
In the cards — direction, brief description, and quick link to the detailed case study.
our advantages
Why work with us
Deep industry understanding
25 years in the industry lets us speak the same language as our clients. We understand the specifics of cultural institutions from the inside, know their needs and constraints, and understand the specifics of documentation.
Comprehensive approach and focus on results
We don't just implement individual technologies, we create holistic solutions. We don't offer technology for technology's sake — our goal is to create projects that help attract visitors, increase their engagement, and solve specific institutional challenges.
Experience in attracting funding
Our expertise helps secure support from the country's leading grantmakers. We not only know how to properly prepare an application, but also understand which projects will be truly in demand. Successfully implemented projects confirm our competence.
Continuous development and knowledge sharing
We actively follow technology trends and share experience through our own media channels. Regular appearances at industry events and educational programs help us maintain a high level of expertise and develop.
process
The team joins at any stage
Discovery and scenario
We talk to curators and staff, dig into archives, set goals, and map visitor journeys.
Prototype and pilot
We mock up scenes, test AI outputs, and get real feedback from focus groups.
Launch and growth
We finish the content, set up equipment, train your team, and plug in analytics.
questions and answers
FAQ
How long does a project take?
Small projects (e.g., creating an audio guide) — from 1 month. Complex solutions with multimedia equipment — 2-4 months. Large-scale projects with grant funding — from 6 months. We determine exact terms after studying the task.
Which institutions have you worked with?
Implemented projects at the National Museum of RB, Bashkir Opera and Ballet Theater, Nesterov Museum, as well as district museums and cultural centers of the republic.
Do you work outside Bashkortostan?
Yes, we implement projects worldwide where planes fly and can be reached by transport. For remote locations, we have a well-developed system of online project coordination and fieldwork.
What guarantees do you provide?
We work under an official contract with specified terms and results. We provide warranty on equipment according to manufacturer conditions. For our own developments (applications, content) — 12 months of warranty support. All conditions are fixed in the contract.